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ICONOGRAPHY & VISUALS,
HOW I APPROACH IT
Process / Creation
Sometimes I´m invited to develop solutions for Visual design and Iconography for digital products.
This kind of project allows me to collaborate with cross-functional teams to gather a lot of technical information and branding requirements to fulfill all those needs in the most simplistic and functional way. That is exciting and challenging.
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Next, I'm going to share (with some real examples) what I keep in mind every time I work in this field.
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The challenge of balancing
brand personality and functionality.
Understanding deeply the voice of the Brand and the needs of the product is my main goal to get a better result.
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Communicating the right visuals on the right spot.
Giving context
Sharing expectations, like a prologue.

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