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ICONOGRAPHY & VISUALS,

HOW I APPROACH IT 

Process / Creation

Sometimes I´m invited to develop solutions for Visual design and Iconography for digital products. 


This kind of project allows me to collaborate with cross-functional teams to gather a lot of technical information and branding requirements to fulfill all those needs in the most simplistic and functional way. That is exciting and challenging. 

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Next, I'm going to share (with some real examples) what I keep in mind every time I work in this field.

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The challenge of balancing

brand personality and functionality.

Understanding deeply the voice of the Brand and the needs of the product is my main goal to get a better result.

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Communicating the right visuals on the right spot.

Giving context

Sharing expectations, like a prologue.

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Letting know how it works

Sharing information and goals.

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Value

Sharing rewards and emphaty.

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Action, Action, Action.

Sharing immediate functions.

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Texture

Sharing personality.

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Client: Various

Sector: Finance, Insurance, and Software
Role: Illustrator and Designer

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